I co-founded Anker Straps with Gabriela Moreno in 2015, focusing on innovative bicycle accessories like pedal straps. We collaboratively managed the brand until 2017, when Gabriela took over its operation until its closing in 2022. My role involved crafting the brand identity, from naming to logo design, where I merged the robustness of an anchor with the agility of a bicycle to symbolize the product’s strength and functionality. This theme also inspired the brand name, encapsulating our core vision.

My roles in this work:

• Graphic Design
• Logo Creation
• 2D Animation
• Audio